Hello and Happy New Year to All my Readers
It was taking me so long to post this information before Christmas that I decided to give you methods 4, 5 and 6 all in one go. I hope you’re OK with that and don’t feel overwhelmed! Here goes:
Getting the Most from Banner Ads
Employing a banner ad strategy may also be one of the elements you want to incorporate into your overall publicity campaign. Banner ads are an approach that will cost a fair amount of money, but if they are placed in the right spots around the Internet, they can provide a huge return on the investment.
Here are a few things to keep in mind when it comes to putting together a successful banner ad.
One of the first things to remember is that a banner ad is meant to accomplish one central function. The banner ad is to grab the attention of the reader long enough to entice the individual to click on the ad to learn more about what you have to offer. As such, you need to be very careful about how you put together the ad.
A very common mistake that people make with banner ads is to try to cram too much information into a very small space. Keep in mind that the ad is not supposed to provide a lot of fine reading. Nor do you necessarily want to make it a point to include your company name or logo in the ad.
What you do want to do is use a short and sweet slogan that acts as the ideal teaser. Keep the amount of words as few as you possibly can. Don’t think that you need to make use of full sentences. You are selling an idea at this point.
Using the right words to convey that idea is far more important than correct grammar. If you find that two words will create a slogan or catch phrase that carries a lot of power, then go for it.
While a company name or a logo can be helpful, chances are you will do much better without cluttering up the banner ad with that information. Logos on the ads are only helpful when the company name and image are well known to the public, and popular to boot.
While all of us hear that good business means getting the company name out there, the fact is that the Internet has altered that philosophy somewhat.
Keep in mind that keeping the look of the ad simple and effective will create the opportunity for people to visit your site and look around. Your company name and logo will be on every page of your site, so the customer will certainly get familiar with your name in no time.
Thinking about the fonts and colors that you use with your ad is also important. This can be somewhat tricky, as you want the banner ad to stand out as it pops up on the screen. The ad should be different enough from the web pages that signal the banner ad to show up, but you also want it to make a point very quickly.
People tend to give a banner ad very little time to make an impression. That means the colors and the fonts can play a big role in providing those critical extra seconds to establish an interest. Bright colors for the background with a contrasting color for the fonts will often make a good impression, and entice the visitor to click through to your web site.
Don’t be afraid of getting too bold with the choice of colors, but do be aware of the type of image you want to cultivate. For example, if you sell natural health products, you may want to make good use of greens in your banner ad. They will help set the tone for your web site.
On the other hand, if you are offering high tech products, electric blues and reds may prove to be fun and winning combination.
Finding the right locations for your banner ads is also important. There is one school of thought that dictates that you worry less about the type of web site and focus more on the amount of traffic that the site generates. Of course, this does not mean that you want your ad associated with content that is completely inappropriate for your products and services.
For example, if you sell faith-based products, you would probably not want your banner ad to show up on an adult dating site. Still, you would want to define a broad range of sites that would be right for your ad, check into the average daily and monthly traffic that is generated by the site, and then make some decisions about placing your ad.
Keep in mind that depending on how you go about arranging for the creation and placement of banner ads, the cost may be minimal or it may be significant. Weigh this information against your budget and determine just how much of your advertising funds can be allocated to the use of banner ads, without hurting the other components in your program.
If you find that banner ads really work well for you, there is always the chance to expand your use of these ads once there is a larger revenue stream to work with.
Offline Traffic Generation
Even if your business is Internet based and has no physical store or office, you can still make excellent use of offline advertising to promote your business. Some of these methods will be free of charge, while others will cost very little in the way of financial resources.
Here are just a few of the ways you can create new customer opportunities with the use offline advertising.
One of the easiest ways to kick off your offline traffic program is with the use of a flier. With the quality software that is on the market these days, you can easily design fliers that help to advertise your business.
The real question will be where to place the fliers, so they are not an irritant and can be placed legally. For this, you will need input from the local authorities.
Contact your city or town government and find out what the local laws and regulations are when it comes to passing out fliers for a business. In many cases you will find that there is some restriction when it comes to municipal parking lots.
It may be possible to obtain a permit that will allow you to place fliers at a specific event that the city is sponsoring. Also, the city will often know which shopping centers around town allow fliers to be placed on cars in their parking lots,
Along with the local government, check with the local chamber of commerce. You may find that they will have events coming up where you will be free to pass out fliers to persons entering or leaving the event.
You may find the chamber especially receptive to this idea if you sponsor or co-sponsor an event, which is another way of saying you agree to pay for part of the cost of putting on the event. While you may not want to do a lot of this sort of thing, it may very well help you to try it out once or twice.
Another place to think about fliers is at local retail stores, such as supermarkets. Many grocers now provide community bulletin boards that allow fliers to be posted for a specified period. This is also true with some restaurants. While the placing will not be permanent, at least the information will be in front of people for an extended period of time.
Along with the flier, you will also get a lot of mileage with a business card. Of all the forms of advertising, a business card is one of the easiest ways to cultivate sales opportunities. Any conversation is a chance to leave a card with your web address in the hands of a potential client.
You can place a business card in a fish bowl at the local eateries, post them on bulletin boards, and give some to friends to pass on to interested parties. You may also try some unorthodox methods, such as “accidentally” leaving one or two of your cards at the table or booth when you go out to eat, or even leaving a couple on the sink in a public restroom.
Believe it or not, this can actually lead to some sales.
Contrary to popular opinion, business cards do not have to be unusual in order to be effective. A plain card that sports simple fonts may be just what you need in some businesses. Have some fun with the color scheme on the card, but make sure the information is easy to read.
More important, make sure the card works well with card scanning equipment. Many people who are interested in your products will run the card through a card scanner as a quick way to put your information in their address book. If the card has fancy fonts the scanner software does not recognize, or the text fades into the background, the scan may fail and your chances of being added diminish.
At the same time, there is no rule that says you can’t have some fun with your business card. Try making it a little thicker, so the card stands out in a pile. Consider putting text on both sides of the card for some added interest. Also, you could try a circular card rather than a rectangular card. Just make sure the circle will run through a card scanner without jamming it.
Just as you can leave a flier or a business card in your wake, there is also the matter of leaving behind a brochure. Home printing software allows you to create some excellent trifold brochures that are ideal for use around town.
They also are great for use at business shows, conventions, and trade shows. As an added bonus, a trifold brochure fits nicely into a standard business envelope, which makes the piece ideal for use in direct mail campaigns.
If you design your own brochures and save the templates, it is very easy to customize the brochure for special occasions or for a particular campaign. Keep in mind you will need to get paper that is the proper weight for a brochure, if you really want to create a slick and professional look.
Along with brochures, think about the use of post cards as a means of promoting your business. This excellent direct mail option works very well, since research indicates people are more likely to take a moment to check both sides of a post card before discarding.
That is one side more than most people check when it comes to envelopes. This second chance may be just what you need to create interest and get the recipient to check out your web site.
Post cards can be created at home using software, or you can use an online printer for the job. Doing the cards yourself is very cost effective, but a postcard that makes good use of the stock formats and images of an online printing service may not be as expensive as you may think.
In fact, you may find that the savings on time and supplies may be enough to make the use of the service well worth the effort. Just make sure the spelling, punctuation, and layout of the post card is exactly what you want before signing off on the print job.
Classified ads in magazines, newsletters, and the local newspaper may be worth looking into. Normally contracted on a fixed rate per word or characters, take a long hard look at the circulation figures for the publication. Also, keep in mind the sector of the public that reads the paper or magazine.
For example, if you sell vegetarian foods, there is not much point in placing your ad with a publication that caters to people who love to eat meat. On the other hand, a newspaper may be ideal if your products or services are attractive to a wide variety of people.
With any type of offline advertising, make sure that you understand what opportunities are right for your business, and learn all you can about that medium before committing to any sort of advertising arrangement. This will help to ensure that you get an equitable return on your investment.
Posting on Forums 🙂
Posting on various forums around the Internet has become a quick way to get the word out about your web site. There are a number of sites that are set up to allow businesses to create a short post about what they offer. In most cases, there is no charge for the posting, which certainly makes the price right.
Of course, there are a few things to keep in mind before posting your ad on a forum. First, get to know the forum.
This means reading some of the other ads, picking up some tips about what is and is not allowed on the forum, and what types of responses you see posted to the business postings. If there seems to be a lot of spam postings on the site, then look elsewhere. You do not want to be associated with that sort of thing.
Also, if there appears to be some sort of regulations that you do not feel comfortable with, move on. There are so many business forums out there that allow advertising posts that you do not have to put yourself in a bad position.
Another thing to do in anticipation of posting an ad on forum is to create a standard ad and then cut and paste it into the forum template. This will save you a lot of time, as you do not have to reinvent the wheel each time you create a new advertisement.
Keep in mind that is the forum allows replies, you will have the chance to post responses to the replies, and those do need to specifically address the questions or comments of the replies.
Generating traffic that will result in sales for your business is an important part of your success. Fortunately, there are plenty of ways to create some buzz and excitement about what you have to offer.
Combining online with offline advertising strategies can help you broaden the reach of your campaign so that everyone has the chance to learn who you are, what you do, and how to make the best use of the services or products you offer. Look into all your options with advertising, and pursue those that seem to be the best fit for your business model.
to your success
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